How to promote your own music on TikTok
To promote your own music on TikTok, post short videos of you performing the song, often, with the best part of the song in the first seconds. One video rarely does it: the same song comes back again and again, in different cuts, until people know it. Stalak makes those videos from one filming session.
Before: 3 takes
After: Stalak’s edit
How do you promote your own music on TikTok?
Pick the 10 to 30 seconds of the song people will replay, film yourself performing it, and post a new version of it regularly. Put the song itself in every video, so they all lead back to the same track. Answer comments, and make more of the versions that work.
What should the first seconds show?
Your best bar or the hook, with you on screen from the first frame. People decide fast, so skip the silent intro and the logo. Lyrics on screen help people catch the words even with the sound off.
How often should you post the same song?
Often enough that people hear it more than once, at a pace you can keep for weeks: one video a day during release week, for example. Each video should look new, even if the song is the same.
- Change the cut, not the song: a new order of takes, another part, another framing.
- Film once, post many: one session with three or four takes can give you a week of videos.
- When a version gets replays and shares, make the next ones like it.
Is TikTok promotion worth it for music?
Posting your own videos costs only time, so it’s worth trying on every release. Paying to boost a video is a separate choice: if you try it, pick a video that already works on its own.
Stalak in one minute
Here’s each step in Stalak at phone size, with the takes from the example above.
1. One session, many edits. Tap Shuffle for a new edit of the same takes; change the pace for a calmer or punchier day. 
2. A week at once (Creator Plus). Make a pack of 5, 10 or 30 videos from the same takes, each cut differently. 
3. Export in 9:16. Ready for TikTok, made on your device in full quality. Free videos carry a small watermark.
Free, in your browser. No sign-up.
What’s free, what’s Pro
- Free: unlimited videos, auto cuts, lyrics one line at a time, 3 filters, 9:16 export, no ads. A small watermark (our mascot and stalak.app) on every video.
- Stalak Pro ($7.99/mo or $49.99/yr): no watermark, 16:9 music videos, karaoke and word-by-word lyrics, auto lyrics, all filters and premium effects.
- Creator Plus ($14.99/mo or $99.99/yr): everything in Pro, plus video packs, automatic cloud saving (100 GB) and “Talk to a human”.
FAQ
How long should a TikTok snippet be?
Long enough for the hook: often 10 to 30 seconds. Shorter is easier to replay.
Can I post the same song every day?
Yes, as long as each video is different: another cut, another place, another part of the song.
Should I show my face?
If you perform the song, yes: a real performance makes people stop. Stalak is made for videos of you performing your own song.
Is Stalak free?
Yes. Unlimited videos, no account and no ads. Free videos carry a small watermark (our mascot’s face and stalak.app); go Pro ($7.99/mo or $49.99/yr) to export without it.
Do my videos get uploaded?
No. Editing happens in your browser, on your device. The only exceptions, if you use them: cloud projects (Creator Plus, saved automatically) and the audio sent for auto lyrics (Pro).
Stalak is made by 99Sayso, an independent rapper from the Alaska collective. He coded it to cut his own takes to the beat.