How to promote your music on Instagram
To promote your music on Instagram, post Reels of you performing the song: Instagram can recommend them to people who don’t follow you yet. Use your Story to count down to the release, and post with the other artists on the song as a collab, so it reaches both audiences. Stalak makes the Reels from one filming session.
Before: 3 takes
After: Stalak’s edit
How do you promote your music on Instagram?
Post Reels of you performing the best part of the song, a few times a week around the release, with the song as the sound. Instagram can recommend Reels to people who don’t follow you yet, in the Reels tab and in Explore. Keep Stories for the people who already follow you.
- Reels: short videos of you performing the song, to reach new listeners.
- Stories: the countdown, the release day, the behind the scenes, for your followers.
- Collabs: one post shown on your profile and on another artist’s, to reach both audiences.
How do you announce a release on Instagram?
Add a countdown sticker to a Story with the release date: people can tap it to get a reminder when it ends. Post a Reel of the hook the same week. On release day, share the link in a Story with the link sticker, and put it in your bio.
What size should a Reel be?
Vertical, 9:16, at 1080 × 1920 pixels. Since January 2025, a Reel you upload can be up to 3 minutes long, but a short part of the song is easier to watch twice. For a portrait post in the feed, 4:5 at 1080 × 1350 works too.
Should you test a Reel before everyone sees it?
If your account has trial reels, it’s worth it: Instagram shows a trial reel to people who don’t follow you first. About 24 hours later you see how it did, and you choose whether to share it with everyone. That’s a simple way to find the cut of your song that works.
Stalak in one minute
Here’s each step in Stalak at phone size, with the takes from the example above.
1. Make the Reel. Add your song and your takes: Stalak lines them up and cuts on the beat. Pick 9:16 for Reels, or 4:5 for the feed. 
2. A Reel a day (Creator Plus). A pack of 5, 10 or 30 videos from the same takes, each cut differently, for the weeks around the release. 
3. Export. The video is made on your device, 1080 pixels wide, in full quality from your original files. Free videos carry a small watermark.
Free, in your browser. No sign-up.
What’s free, what’s Pro
- Free: unlimited videos, auto cuts, lyrics one line at a time, 3 filters, 9:16 export, no ads. A small watermark (our mascot and stalak.app) on every video.
- Stalak Pro ($7.99/mo or $49.99/yr): no watermark, 16:9 music videos, karaoke and word-by-word lyrics, auto lyrics, all filters and premium effects.
- Creator Plus ($14.99/mo or $99.99/yr): everything in Pro, plus video packs, automatic cloud saving (100 GB) and “Talk to a human”.
FAQ
How long can an Instagram Reel be?
Up to 3 minutes when you upload it, since January 2025. A short part of the song, 10 to 30 seconds, is easier to watch twice.
How do I get my song in Instagram’s music library?
Through your distributor, the service that puts your music on streaming platforms: ask it to send your song to Instagram and Facebook. Once it’s there, people can use your song in their own Reels and Stories.
What is a collab post?
A post you share with another account: you invite them as a collaborator, and once they accept, the post shows on both profiles with the same likes and comments.
Is Stalak free?
Yes. Unlimited videos, no account and no ads. Free videos carry a small watermark (our mascot’s face and stalak.app); go Pro ($7.99/mo or $49.99/yr) to export without it.
Do my videos get uploaded?
No. Editing happens in your browser, on your device. The only exceptions, if you use them: cloud projects (Creator Plus, saved automatically) and the audio sent for auto lyrics (Pro).
Stalak is made by 99Sayso, an independent rapper from the Alaska collective. He coded it to cut his own takes to the beat.